A nationwide campaign was started yesterday promoting the 3rd edition of the EEA and Norway Grants, including in particular support for entrepreneurs and the public health system. The slogan of the campaign is: Your future looks better with us.
The campaign will be broadcast on TV, radio, internet and press between August 31 and September 27, 2020.
In the campaign, we want to convey to the public that the EEA and Norway Grants improve the quality of life, contribute to reducing social and economic disparities and help Poland develop on an equal footing with other European countries. The leveling of differences is due to, among others, grants for entrepreneurs operating in the areas of innovation, environmental protection, culture and research, as well as funds allocated to support telemedicine and preventive healthcare. The campaign is to increase public awareness of the role of the Donor States in reducing social and economic disparities and their cooperation with Poland.
The inspiration for the concept and the main theme of the campaign was taken directly from the EEA and Norway Grants logotype, which is drawn with a strong, clear line. The motif that binds all the campaign messages is the line derived from this logotype. In the campaign, the line comes to life and has a driving force: it lengthens and literally draws into Polish reality, changing it for the better, increasing the quality of life in those areas co-financed by the EEA and Norway Grants. As a society, we develop, climb, reach for more, and we are supported in this by co-financing from the EEA and Norway Grants, consistently symbolized by the line that supplements the missing elements in reality. This legible symbolism is easily remembered, simple, understandable and at the same time characteristic.
The ambassador of the campaign is Marta Ignerska, illustrator of books for children, laureate of many prestigious awards.
We invite you to watch the spots: